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Discounts – do you know how much you are giving away?

One of my clients was complaining about poor profits, but was not aware how many dollars were going to discounts (coupons, specials, groups, etc.) We set up coupons for every type of discounts and ran a Discount report 30 days later. He discovered that he had given away almost $8,000 in discounts!

Using a coupon discount for every type of discount helps you to track not only what and where you are discounting, but your customers will see more value in your services when you show a discount on a full price service rather than just the discounted package price.

Want to learn more? Let’s have a conversation. Call me, Jeffrey Nott at 408-221-1165 or email me at [email protected] to learn more.

Jeff is an automotive consultant with ESI Training who provided this shop tip. Reach out to your Local Mitchell1 Rep for Mitchell1 software.

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